The following resources are compiled or authored by We Are Victoria Falls and updated throughout the year.
| Title | Description | Date | Source |
|---|---|---|---|
| Future Traveller Sentiment Report, 2024 | Annual report based on an international trade survey conducted by We Are Victoria Falls. It provides a regular snapshot of data to support public and private sector planning. The data shows the requirements of future travellers, their demographics and profiles – as well as their future demands for product, access and enabling factors in Victoria Falls. | 04/11/24 |
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| Destination Management Handbook, 2023 | The Destination Management Handbook has been prepared by the World Bank Group to highlight the challenges and opportunities that destination managers face at all stages of tourism development. It has been written primarily to guide destinations that do not have broad tourism management experience. It is intended to be practical; covering the theory of destination management, but above all empowering practitioners to select tools and implement approaches that suit their circumstances. | 04/11/23 |
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| Zimbabwe Tourism Market Analysis Report 2022 | The analysis identifies 5 top tier source markets and 4 key tourist profiles for Zimbabwe to target over the next few years – recognizing both demand trends and Zimbabwe’s competitive advantage for those markets. The report further describes the best channels to engage these target markets, and optimal marketing budget allocation for the best return on investment. The detailed report was published by ZTA, and produced by Twenty31 with support from IFC. | 04/11/22 |
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