Training

A Digital Tourism Upskilling Program to transform destinations and tourism businesses, brought to you by the Ministry of Tourism and Hospitality Industry, and supported by the World Bank Group.  

The program provides the tourism sector with global best practice on the use of technology for both tourism management and marketing. This program enhances the digital skills of tourism enterprises so that consumers can discover, engage with and book Zimbabwean tourism products and businesses. 

The tourism industry in Zimbabwe has identified an interest in digital marketing and media training. These skills are imperative to grow competitiveness, support destination recovery and build resilient communities.
Digital is the most important marketplace, management and marketing tool for the travel sector. 69% of the global population uses mobile data, and 49% of the population are on social media. As a result, 69% of all travel sales are now online.  

It provides practical, technical and in-kind support to enable tourism businesses to:

1. Understand the changing marketing landscapes and why digital is a priority
2. Review and assess their own online presence, profiles and platforms
3. Update and improve their websites, social media accounts and online content
4. Create, aggregate and manage content
5. Identify, create and manage target audiences along path to purchase
6. Create a digital marketing plan
7. Merge management and marketing to deliver and maximize conversions to business
8. Distribute products via third party channels such as online travel agents (OTAs), aggregators and tour operators 

Let’s Get Digital is a bespoke upskilling program designed for the tourism industry in Zimbabwe. Original material was developed in 2022 by leading African digital marketing and media experts; Damian Cook, Alroy Ndhlovu and Oliver Martin, and updated in 2023. It will be updated regularly with fresh content. The program is led by the Ministry of Tourism and Hospitality Industry with support from the World Bank Group.  

Any registered individual, business, NGO or public sector group that;

• provides a tourism product/service and
• is based in Zimbabwe 

Let’s Get Digital program will be delivered in different formats.

Physical Classes

• Physical classes in selected destinations across the country. Download the Roadshow agenda to see upcoming dates.

Virtual Class (recordings and resources)

• All classes are delivered as a series of pre-recorded sessions with multiple examples and case studies.

Course Content

• Introduction to Digital Marketing and Management
• Intermediate Digital Marketing and Management
• Advanced Digital Skills

Program participants will identify where to join the ‘staircase’ (depicted below) based on their ability. All participants are encouraged to climb to the top of the stairs below to ensure a rounded skillset. All graduates of the Program will therefore emerge at the ‘top of the staircase’, demonstrating a significant upskilling across the country.

1. Introduction to Digital Marketing and Management
2. Intermediate Digital Marketing and Management
3. Advanced Digital Skills