We Are Victoria Falls
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Sustainability
Sustainability

Sustainability

We are the custodians of one of the Seven Natural Wonders of the World, sitting at the heart of one of the largest conservation areas on earth. We know the value of our environment and our people, and we strive to protect and empower them.

The area is a UNESCO World Heritage site, protected by legislation on both the Zimbabwe and Zambia side. As a destination we have signed a Charter of Values that puts sustainability at our core. Read more about our various conservation, community and sustainability initiatives below. 

rhino safari
the falls

UNESCO

The Victoria Falls area was awarded UNESCO World Heritage Status in 1989, providing legal protection and preservation. It is protected under the National Heritage Conservation Act (1998) and the Zambia Wildlife Act on the Zambia part and the Zimbabwe Parks and Wildlife Act Cap. 20. 14 of 2008 (revised) on the Zimbabwean side. The area has a well-defined and buffered boundary which requires clear demarcation. It has a Joint Integrated Management Plan approved by the State Parties in November 2007 and is being implemented in a participatory manner.

The property requires continued maintenance and updating of its management plan, supported by adequate staffing and provision of financial resources. Read more

unesco

Our Values

As a destination we signed a Charter of Values in 2022. These apply to all who call Victoria Falls home, whether for a few minutes or their entire lifetime. These principles guide us to protect, preserve and promote this iconic destination.

As one of the seven natural wonders of the world, these are the seven promises that we make:

1
We work together

We believe that by respecting our differences but leveraging each other's expertise and competencies, there is no limit to what we can accomplish together. We believe the whole is greater than the sum of its parts

2
We Put Local First

Our local community is the lifeblood of our tourism destination, and we strive to promote and include local people, products, businesses and communities. The commitment, investment and passion of local people provide the unique and authentic experiences that enrich the tangible and intangible fabric of our destination.

3
We Share and Showcase

We are open and welcoming, and we want to share our destination with those who share our values. We believe in celebrating and showcasing what we have, but also what we have done, what we have learnt and where we can still improve.

4
We Commit to a Green City

In a world where natural spaces are rapidly decreasing, respecting the environment and protecting its biodiversity is critical to maintaining the pristine setting that makes us so special. Sitting at the heart of the largest conservation area in the world, we take our responsible stewardship seriously while respecting the need for sustainable growth and economic opportunity.

5
We Strive for Value and Balance

To preserve the natural environment, quality of the destination experience, and community benefits we pursue a balanced, value-driven approach. We strive to improve the value of each activity for visitors, businesses and local people, driving a balanced growth trajectory that builds our resilience, provides for our sustainable future and is not focused on volume.

6
We drive Continuous Improvement

"How can we do it better?" This is the principal question we will apply to every aspect of our activities. Our pursuit of progress ensures that we remain relevant as we strive to position Victoria Falls into a world-class destination to live and work in.

7
We Invest in Our Relationships

The quality of our relationships is important, especially in times of crisis, and go far beyond mere financial transactions. We will encourage each other; visitors, operators, public sector and all to place more value on personal interactions that exceed expectations and enrich our experiences.

Through the eyes of our locals

Stanley Sibanda is a local Zimbabwean artist who grew up near the falls. He painted a piece in oils to show what these values mean to him.

Limited edition prints of 'We Watch you as you Come' are available in our shop

Innovative Programs
Pristine Victoria Falls
Pristine Victoria Falls

Pristine Victoria Falls

The Pristine Victoria Falls Society (PVFS) is a community-based movement set up in October 2021 to make Victoria Falls the cleanest, greenest City in Africa. Members sign a Pledge to keep their area clear of rubbish at all times by providing supplies, staff or transport, lend their voices to lobbying civic entities, donors and researchers into assisting the Society’s goals, and encourage others to join up. Besides a litter-free city, the Society wishes to work with other stakeholders to upgrade the rubbish collection infrastructure, introduce and enforce laws targeting littering, upgrade and manage dumping sites, promote and develop recycling practices, and reduce reliance on single-use plastics in the community.

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Victoria Falls Wildlife Trust
Victoria Falls Wildlife Trust

Victoria Falls Wildlife Trust

The Victoria Falls Wildlife Trust is a non-profit organization setup in 2008. Its mission is to advance and promote environmental conservation in Southern Africa through hands-on wildlife research; management of a wildlife veterinary diagnostic laboratory and rehabilitation facility; the education and empowerment of local peoples in the sustainable utilization of indigenous resources through active involvement in conservation training and community outreach programs. Based in Victoria Falls the Trust is dedicated to protecting the area’s unique indigenous fauna and flora, in collaboration with appropriate Authorities, local communities and other stakeholders. Projects include rehabilitation of injured or orphaned wildlife, anti poaching and wildlife veterinary assistance, research and monitoring, community outreach based projects, and a children's conservation education program.

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Victoria Falls Anti-Poaching Unit
Victoria Falls Anti-Poaching Unit

Victoria Falls Anti-Poaching Unit

The Victoria Falls Anti-Poaching Unit is a non-profit organisation dedicated to the conservation of local wildlife and natural resources in and around Victoria Falls. Set-up in 1999, VFAPU has worked in close collaboration with the Zimbabwe Parks and Wildlife Management Authority and the Zimbabwe Republic Police to achieve numerous successes. Efforts are not limited to anti-poaching and include support in wildlife rescue and rehabilitation.

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Bhejane Trust
Bhejane Trust

Bhejane Trust

Established in 2010, The Bhejane Trust is dedicated to assisting Zimbabwe Parks and Wildlife Management Authority in aspects of the management and operations of the Parks estate in north western Matabeleland. This includes facilitating anti-poaching and deployments, research work, staff welfare, and a host of other missions, as well as its original Rhino monitoring program. Bhejane Trust has been active in the Chamabonda Vlei in Zambezi National Park for over ten years, reviving and implementing key water points for wildlife to supplement their water supply during the dryer months, and to assist with infrastructure development of viewing platforms and hides within the Park.

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Jafuta Foundation
Jafuta Foundation

Jafuta Foundation

The Jafuta Foundation is a non-profit organisation focused on helping humans and animals by creating and maintaining equilibrium between community, wildlife and conservation, education and culture. The Foundation is registered in U.S.A. and Zimbabwe with the Jafuta Foundation Centres of Hope, located in the rural areas on the edge of the Zambezi National Park, forming the main administrative base from which most projects are run, along with the women and youth self empowerment project, Batoka Creatives. The Centres of Hope also act as a hub from which to interact with the public and to host workshops that benefit local communities and wildlife. Various other initiatives are located in the surrounding parks and forests, with the majority of the work being carried out in the Hwange West area and the southern section of the Victoria Falls National Park.

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Greenline Africa Trust
Greenline Africa Trust

Greenline Africa Trust

Greenline Africa Trust is a non-profit organisation focused on creating a better life for marginalised women, children and youth through sustainable projects focused on livelihoods, health, education and biodiversity management.

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Our Awards

We strive to create valuable experiences, support our community and conserve the environment. Our destination awards are listed below, along with the prestigious wins of our operators.

vic falls

Custodianship and development initiatives gain momentum

13 December
2023
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