Brand

Are We Victoria Falls: The Heart of Adventure is the destination brand.

It was developed in 2022 with detailed input from stakeholders and has a distinct personality. We are inspiring to be around; exciting, intriguing and see life as an adventure. We have a warm and welcoming spirit; joyful and hospitable. And we are always grounded; honest, authentic and confident in who we are.

Our brand guidelines are designed for a varied audience.

Those working directly with our brand: for ‘We Are Victoria Falls’ volunteers, employees, agencies, copywriters, graphic designers, video editors, content creators, social media managers etc it is imperative to understand who ‘We Are Victoria Falls’ is as a brand, and the rules around how we express ourselves, to ensure consistency and recognition.

Those partnering with us: for other tourism brands who we partner with, this document helps outline the fundamentals of our communication, and provides guidelines on how to represent our brand in any co-created material.

Those in our community: For our stakeholders who want to support us and build a united image of our destination, this document provides meaningful context and understanding.