We Are Victoria Falls carries out destination marketing together with its partners. Please download the following resources:
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Wonder to Wonder | Wonder to Wonder was a joint marketing campaign executed by We Are Victoria Falls and Cape Town Tourism under their African Routes Partnership. The campaign was designed to showcase iconic natural wonders in both destinations. It was targeted to a younger demographic in an effort to stimulate more adventure-minded younger travelers including Victoria Falls’ target profiles of the Adventure Traveler and Cultural Explorer. The UK is a key source market for both destinations and the campaign was run in partnership with UK-based tour operator Trailfinders. Content included joint video and social media posts from CTT, WAVF and Trailfinders, as well as targeted email and website advertising from Trailfinders. The campaign ran for 6 weeks from 25th October. | 10/25/23 | Link |