Wonder to Wonder was a joint marketing campaign executed by We Are Victoria Falls and Cape Town Tourism under their African Routes Partnership. The campaign was designed to showcase iconic natural wonders in both destinations. It was targeted to a younger demographic in an effort to stimulate more adventure-minded younger travelers including Victoria Falls’ target profiles of the Adventure Traveler and Cultural Explorer. The UK is a key source market for both destinations and the campaign was run in partnership with UK-based tour operator Trailfinders. Content included joint video and social media posts from CTT, WAVF and Trailfinders, as well as targeted email and website advertising from Trailfinders. The campaign ran for 6 weeks from 25th October.
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Wonder2Wonder Campaign - Everything in 1 file | 2418MB Download. Contains everything in 1 file: videos, images and text of the campaign. | 10/25/23 |
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Press Release | Press Release “Wonder 2 Wonder” campaign promotes the two most iconic natural wonders of Southern Africa | 10/25/23 |
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Campaign Content Text | Tagline Tag, Hashtags, Suggested Text Inclusions | 10/25/23 |
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Image 1 | Image 1 | 10/25/23 |
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Image 2 | Image 2 | 10/25/23 |
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Image 3 | Image 3 | 10/25/23 |
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Image 4 | Image 4 | 10/25/23 |
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Image 5 | Image 5 | 10/25/23 |
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Image 6 | Image 6 | 10/25/23 |
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Image 7 | Image 7 | 10/25/23 |
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Wonder to Wonder Final Video | Full final video | 10/25/23 |
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Wonder to Wonder Short Video 1 | Short video 1 no voice over | 10/25/23 |
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Wonder to Wonder Short Video 2 | Short video 2 no voice over | 10/25/23 |
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Wonder to Wonder Short Video 3 | Short video 3 no voice over | 10/25/23 |
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Wonder to Wonder Short Video 4 | Short video 4 no voice over | 10/25/23 |
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