Zimbabwe Tourism Market Analysis Report 2022
The analysis identifies 5 top tier source markets and 4 key tourist profiles for Zimbabwe to target over the next few years – recognizing both demand trends and Zimbabwe’s competitive advantage for those markets. The report further describes the best channels to engage these target markets, and optimal marketing budget allocation for the best return on investment. The detailed report was published by ZTA, and produced by Twenty31 with support from IFC.
Future Traveller Sentiment Report
These reports are based on an international trade survey conducted annually by ‘We Are Victoria Falls’ on behalf of the Ministry of Education, Climate, Tourism and Hospitality Industry (MECTHI) and ZTA. The reports provides a regular snapshot of data for the purposes of both public and private sector planning. The data shows the requirements of future travellers, their demographics and profiles – as well as their future demands for product, access and enabling factors in Victoria Falls. The survey will be repeated on a regular basis to track change over time.
Recovery and Resilience Tracking Report
These reports are based on an annual survey carried out by “We Are Victoria Falls” on behalf of the Ministry of Education, Climate, Tourism and Hospitality Industry (MECTHI) and ZTA. The reports provide a snapshot of results of a survey conducted with a sample of businesses in Victoria Falls covering a cross-section of activities and representative of the tourism sector within the destination. The survey seeks to provide market-level data on occupancies, tourist profiles, product performance, marketing yield and revenue recovery, in comparison to 2019 pre-pandemic levels to track and monitor recovery and resilience within the destination.