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What kind of functions does a Partnership undertake?

Every destination is different, but the fundamental functions typically include: Destination Marketing – targeted, aligned public and private marketing campaigns to secure the best visitors, overcome seasonality etc. Access facilitation – supporting partners engaged in air transport development, immigration, communication information Data and Research – provides market intelligence and insights to guide destination-level decisions, investments …

What is a Destination Management Partnership?

A stakeholder partnership that takes on the role of destination management. It is rare that one entity or institution can work across all of the different stakeholders that make up a destination. Most destinations today have instead established partnerships – usually public-private partnerships – where the partners are responsible for different elements managing the destination. …

Africa’s Eden In-Destination Travel Show begins in Victoria Falls today

The inaugural Africa’s Eden In-Destination Travel Show began in Victoria Falls today to showcase the expansive and unparalleled biodiversity and world-class wilderness, wildlife and outdoor adventure offering of the region incorporating Botswana, Namibia, Zimbabwe and Zambia. As a membership association focused on collaborative efforts to promote the region, Africa’s Eden together with 75 exhibitors from …