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What kind of functions does a Partnership undertake?

Every destination is different, but the fundamental functions typically include: Destination Marketing – targeted, aligned public and private marketing campaigns to secure the best visitors, overcome seasonality etc. Access facilitation – supporting partners engaged in air transport development, immigration, communication information Data and Research – provides market intelligence and insights to guide destination-level decisions, investments …

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What is a Destination Management Partnership?

A stakeholder partnership that takes on the role of destination management. It is rare that one entity or institution can work across all of the different stakeholders that make up a destination. Most destinations today have instead established partnerships – usually public-private partnerships – where the partners are responsible for different elements managing the destination. …

Community Updates Destination Openness

Africa’s Eden In-Destination Travel Show begins in Victoria Falls today

The inaugural Africa’s Eden In-Destination Travel Show began in Victoria Falls today to showcase the expansive and unparalleled biodiversity and world-class wilderness, wildlife and outdoor adventure offering of the region incorporating Botswana, Namibia, Zimbabwe and Zambia. As a membership association focused on collaborative efforts to promote the region, Africa’s Eden together with 75 exhibitors from …

Community Updates Destination Openness

Fastjet introduces Victoria Falls to Maun flights

Fastjet Zimbabwe, the award-winning value-based airline, has today announced that effective Thursday, 30 June 2022, the airline will introduce a new service between Victoria Falls in Zimbabwe and Maun in Botswana. The new route is scheduled to operate four (4) times a week on a Tuesday, Thursday, Saturday, and Sunday. Fastjet will operate the route …

COVID-19 Updates Destination Openness Traveller Voices

Traveller Voices – “Our Christmas Trip to Victoria Falls”

A first-hand travel story told by a family visiting Victoria Falls, Zimbabwe in December 2021 Meet the Howard Family The Howards are a family of three, their son aged 17. They live in South Africa, and for Mr Howard and his son, this was their first visit to Zimbabwe and to Victoria Falls. They came …

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What is Destination Management?

It is the coordination of all of the elements that make up the destination. Access, transport, attractions, experiences, safety, health, sustainability – are all elements that are typically managed by different entities. But a good destination manager is able to unite stakeholders behind a common vision, solve problems and proactively steer the destination along the …

Community Updates Conservation Updates

Africa’s Eden release Press Statement on recently announced travel bans

Africa’s Eden Tourism Association, a private sector, membership based organisation representing the tourism ecosystem in Botswana, Namibia, Zambia and Zimbabwe, issued a Press Statement today imploring World Leader’s to ‘consider the science regarding the new variant and to understand the cost of travel bans on the communities, conservation and economic recovery’ of the region, before …

Community Updates Destination Openness

Mack Air and Central Air Transport Services partner to service new flight between Victoria Falls and Hwange

A new partnership between Mack Air and Central Air Transport Services (CATS) in Zimbabwe was announced late last week. Together, the organisations are launching daily operations as of April 2022 to service flights between Victoria Falls International Airport to the Hwange and surrounding areas. In their Press Statement issued last week, Mack Air stated, “As …

Community Updates Conservation Updates

Zambesia Conservation Alliance to host Conservation Games Awards event in Victoria Falls

On the 27th November 2021, Zambesia Conservation Alliance will host the Conservation Games Awards event for the winners of the various categories of the first ever Conservation Games held online in 2020. The Conservation Games, a set of quiz matches played via ZOOM, was held over a series of recorded matches and then released on …

Conservation Updates

Victoria Falls stakeholders mourn the loss of conservation hero

Victoria Falls stakeholders have this past weekend, been mourning the loss of one of their conservation heroes and wildlife warriors who was killed in a tragic wildlife incident on Friday 8th October 2021. A statement issued by Victoria Falls Anti-Poaching Unit today confirmed the following:- “On Friday 8th October, following a report of a possible …