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What kind of functions does a Partnership undertake?

Every destination is different, but the fundamental functions typically include: Destination Marketing – targeted, aligned public and private marketing campaigns to secure the best visitors, overcome seasonality etc. Access facilitation – supporting partners engaged in air transport development, immigration, communication information Data and Research – provides market intelligence and insights to guide destination-level decisions, investments …

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What is a Destination Management Partnership?

A stakeholder partnership that takes on the role of destination management. It is rare that one entity or institution can work across all of the different stakeholders that make up a destination. Most destinations today have instead established partnerships – usually public-private partnerships – where the partners are responsible for different elements managing the destination. …

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What is Destination Management?

It is the coordination of all of the elements that make up the destination. Access, transport, attractions, experiences, safety, health, sustainability – are all elements that are typically managed by different entities. But a good destination manager is able to unite stakeholders behind a common vision, solve problems and proactively steer the destination along the …

Community Updates COVID-19 Updates Destination Openness Uncategorized

Braille Rail unveiled at The Lookout Cafe in Victoria Falls today

In the spirit of “Tourism for Inclusive Growth”, and to continually look at making the destination more accessible for all, Victoria Falls has today unveiled its first Braille Rail at The Lookout Cafe, along with Braille menu’s. At the unveiling event held at The Lookout Cafe, the Mayor Of Victoria Falls, Somvelo Dlamini said, “It …

Community Updates Conservation Updates Uncategorized

CSR Network of Zimbabwe to hold Responsible Business Summit and CSR Awards in Victoria Falls

The Zimbabwe Annual Responsible Business Summit is due to take place in Victoria Falls later this month between 29th September and 1st October. The objectives of the summit are to gather delegates from industry, government and academia amongst others to discuss issues pertaining to Corporate Social Responsibility, Sustainability and Responsible Investment in Zimbabwe, and to …

Community Updates Destination Openness Uncategorized

Sports Tourism Experience to take place in Victoria Falls later this month

Ecotourism Africa Trust, founded in 2018, has created a new venture Sports Tourism Inc focused on increasing domestic tourism through sport across the country. With the intention to create regular and annual events, Sports Tourism Inc in collaboration with the Zimbabwe Tourism Authority, and with special approval from the Ministry of Health and Child Welfare, …

Community Updates Destination Openness Uncategorized

Brewing Up for recovery – the innovative coffee caravan experience in Victoria Falls

TK and Loretta Musungwa have made quite a name for themselves in Victoria Falls during the COVID-19 pandemic, as baristas of excellence, who through their innovative move to service the community with a drive through coffee and smoothie caravan fuelled by passion.  Having returned from the Zimbabwean Diaspora living in Manchester UK in 2015, TK, …

Community Updates Conservation Updates Uncategorized

WildAid Africa support ongoing initiatives in Victoria Falls and surrounding regions

A team from WildAid Africa recently travelled to Victoria Falls and Hwange National Park to get insight into the impact of the covid pandemic on organisations and individuals, and to showcase the ongoing efforts of tourism stakeholders in providing essential support to communities living alongside wildlife areas. Teaming up with Wilderness Safaris, WildAid Southern Africa …

Community Updates COVID-19 Updates Uncategorized

A new Art Gallery in the making for Victoria Falls: artist Lawrence Nyemba

Victoria Falls resident Lawrence Nyemba is one of Victoria Falls well-known and highly respected artists, and his vivid and impressive paintings have become sought after pieces with both local and international customers for businesses and individuals alike. His artworks now hang in lodges, airport lounges and homes around the world. His story however is an …

Conservation Updates Destination Openness Tourism Protocols Uncategorized

“The Greatest Safari on Earth” begins in Victoria Falls today

The inaugural ROAR AFRICA Emirates Executive Private Jet Safari, dubbed as “The Greatest Safari on Earth”, is set to arrive in Victoria Falls today, 18th August 2021.  The extraordinary ‘bucket list’ travel experience designed to preserve and support Africa’s wildlife, wild spaces and communities, aims to transform its guests into change agents for conservation and …