A stakeholder partnership that takes on the role of destination management. It is rare that one entity or institution can work across all of the different stakeholders that make up a destination. Most destinations today have instead established partnerships – usually public-private partnerships – where the partners are responsible for different elements managing the destination. Normally these partnerships have some kind of legal status or mandate, their own budget, and some autonomy in taking local decisions that will benefit the destination.
In some cases, these partnerships find that they need to set up a destination management organization, or ‘DMO’ which will coordinate the partners, and take on some of the functions on behalf of the partners. The DMO reports to the partners and/or an advisory board.