This report is based on an international trade survey conducted between 15 October 2020 and 15 November 2020 by ‘We Are Victoria Falls’ on behalf of the Ministry of Environment, Climate, Tourism and Hospitality Industry (MECTHI) and Zimbabwe Tourism Authority (ZTA).

The report provides a regular snapshot of data for the purposes of both public and private sector planning. The data shows the requirements of future travellers, their demographics and profiles – as well as their future demands for product, access and enabling factors in Victoria Falls. The survey will be repeated on a regular basis to track change over time.

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